BE TRUE TO YOUR HEART
ARE WE DOING ENOUGH TO PROTECT OUR HEARTS, ESPECIALLY AFTER A HEART ATTACK OR STROKE? To answer this question, we created an unbranded TV commercial driving to a website that details how to actively take care of your heart to avoid potentially fatal consequences. I executively produced this project and partnered with a group of fantastic in-house broadcast producers and creative brand teams.
MAKE SPACE
The story of Ingrid Silva, a professional ballet dancer, and founder of EMPOWHERNY debuted at the 2021 Cannes Lions Festival featuring Award-winning films SKIN DEEP and The Call.
Call to the future
To celebrate the 100-year anniversary of the discovery of Insulin, we partnered with Becton Dickenson and the Alexandar Graham Bell Association to create a fundraising campaign focused on telling the story of diabetes patients, including Alexandar Graham Bell, and the invention of the first Insulin needle by BD.
Scrollaby
In a fight against the addiction to scrolling social media, known as doom scrolling, we partnered with Pzizz to create an app and a film that helps those that suffer from insomnia to do what they need the most, be able to fall asleep.
CREATING THE CHANGE WE NEED
Winner at Cannes, Andys, One Show, and Clios, The Call Experiment for EmpowherNY exposed unconscious bias in the medical community and drove thousands of healthcare workers to take unconscious bias training. I produced, directed, and edited this film.